Beverly Scarpulla
Assistant Librarian
Your Project: Marketing Alteri's La Bella Dolce
Facebook Site: Alteri's La Bella Dolce
Background Information: Alteri's La Bella Dolce is a "boutique business", which refers to a business of a smaller size that sells their own luxury products or hand-curated products that are often unique or fit into a niche. In considering marketing for La Bella Dolce, it may be useful to look both at how major producers of gelato or ice cream market themselves, as well as how other boutique businesses market themselves.
Industry Classification: Public companies self-identify their primary industry using the North American Industry Classification System (NAICS). They may also identify secondary industries, often unrelated to the primary. Because they are self-identified, competitors often have different primary industries.
NAICS 311520: Ice Cream and Frozen Dessert Manufacturing
NAICS 722505: Snack and Nonalcoholic Beverage Bars
NAICS 722330: Mobile Food Services
Example Businesses
Selected Articles
Ice Cream Brands Embrace Innovative Strategies To Satisfy Demand During Winters, Festive Season
Why Gelato is the Right Dessert for Right Now
Keywords:
The keywords and concepts relating to your project include many synonyms and variations:
For example:
gelato, "ice cream" Quotation Marks (") search for a phrase in a certain order
marketing; advertis* Asterisk (*) search for variations on a word e.g. advertising, advertiser, advertisement
Contact:
315-786-2314
Research Assistance - Fall 2025
Email is the best method to use to contact me, I check my email several times a day during my normal work hours (9:00 am - 5:00 pm EST Monday through Friday). I check email less frequently (sometimes, not at all) during the weekends and on vacation days; if you need immediate help during these times, use the email and/or chat resources listed on our Ask for Help web page.
I look forward to working with you.
John