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SUNY Jefferson

Archived BUS 124 Marketing Pharmacy D. Robinson: Welcome - Spring 2023

Welcome!

This research guide will assist you with your marketing project.
Direct links to library database resources will require login - use your MyJCC username and password.
Please contact me if you need any assistance, I am here to help!

Beverly Scarpulla
Assistant Librarian


Your Project:  Marketing Taste NY

Background Information:

Business Insights Essentials: Pharmacies and Drug Stores

Encyclopedia of American Industries: Pharmacies and Drug Stores

NAICS Code: 446100

   

Example Businesses

Walgreens

Kinney Drugs

 

Selected Articles

Organize Marketing to Increase Pharmacy Cash Flow
Marketing Consultant Helps Independent Pharmacies Thrive

Marketing activity in the community pharmacy sector – A scoping review (Australia - perhaps useful?)

 

Search Tips

Keywords:

The keywords and concepts relating to your project include many synonyms and variations:

For example: 

drug store; pharmacy; drugstores; "drug stores"

marketing; advertising

 


Phrase searching:

To search for words in a specific order, include them in quotation marks:

"drug store"

 

 

 

 

Your Librarian / Ask for Help

Contact:

jthomas@sunyjefferson.edu

315-786-2314
 

Research Assistance - Spring 2025

Email is the best method to use to contact me, I check my email several times a day during my normal work hours (9:00 am - 5:00 pm EST Monday through Friday). I check email less frequently (sometimes, not at all) during the weekends and on vacation days; if you need immediate help during these times, use the email and/or chat resources listed on our Ask for Help web page.

I look forward to working with you.

John