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SUNY Jefferson

BUS 232 Marketing D. Robinson: Welcome - Spring 2025

Your Project

Welcome!

Your Project:  Marketing The Cottage Inn

Background Information: A popular sports bar and grill located in Copenhagen, NY. Former speakeasy.

 

Industry Classification: Public companies self-identify their primary industry using the North American Industry Classification System (NAICS). They may also identify secondary industries, often unrelated to the primary. Because they are self-identified, competitors often have different primary industries.

722511 - Full-Service Restaurants

   

Example Businesses:

 

Selected Resources:

Search Tips

Keywords:

The keywords and concepts relating to your project include many synonyms and variations:

For example: 

"marketing plan"  Quotation Marks (") search for a phrase with words in a certain order

advertis*  Asterisk (*) search for variations on a word e.g. advertising, advertiser, advertisement

 

 

 

 

 

 

 

 

 

Your Librarian / Ask for Help

Contact:

jthomas@sunyjefferson.edu

315-786-2314
 

Research Assistance - Spring 2025

Email is the best method to use to contact me, I check my email several times a day during my normal work hours (9:00 am - 5:00 pm EST Monday through Friday). I check email less frequently (sometimes, not at all) during the weekends and on vacation days; if you need immediate help during these times, use the email and/or chat resources listed on our Ask for Help web page.

I look forward to working with you.

John