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SUNY Jefferson

Archived BUS 124 Marketing Pharmacy D. Robinson: Welcome - Spring 2023

Welcome!

This research guide will assist you with your marketing project.
Direct links to library database resources will require login - use your MyJCC username and password.
Please contact me if you need any assistance, I am here to help!

Beverly Scarpulla
Assistant Librarian


Your Project:  Marketing Taste NY

Background Information:

Business Insights Essentials: Pharmacies and Drug Stores

Encyclopedia of American Industries: Pharmacies and Drug Stores

NAICS Code: 446100

   

Example Businesses

Walgreens

Kinney Drugs

 

Selected Articles

Organize Marketing to Increase Pharmacy Cash Flow
Marketing Consultant Helps Independent Pharmacies Thrive

Marketing activity in the community pharmacy sector – A scoping review (Australia - perhaps useful?)

 

Search Tips

Keywords:

The keywords and concepts relating to your project include many synonyms and variations:

For example: 

drug store; pharmacy; drugstores; "drug stores"

marketing; advertising

 


Phrase searching:

To search for words in a specific order, include them in quotation marks:

"drug store"

 

 

 

 

Your Librarians / Ask for Help

Need help with something? Ask Us for Help!

If you are on-campus you are encouraged to stop by the Library and ask for help, we welcome the opportunity to work with you.

If you are off-campus and we are open your best option is to call the Reference Desk at 315-786-2482 and ask for one of us. You can also contact us via email or if you need immediate assistance and we are not open, you can chat with a librarian online (likely not a JCC librarian, but helpful nonetheless) as outlined on our "Ask for Help" web page.

We look forward to working with you!

John Thomas (jthomas@sunyjefferson.edu / 315-786-2314)


Beverly Scarpulla (bscarpulla@sunyjefferson.edu / 315-786-2224)